Friday, 11 March 2011

Window Installations

After seeing the accessorize shop window I decided to try and research further to see if I could find any other examples of window designs using paper, and to my surprise I stumbled across a few brilliant examples.

Bergdorf Goodman Post-It Art

Here we have a shop window created for Bergorf Goodman in London which consists of a multitude of coloured post-it notes displayed to create an image of a famous face. Although it’s quite a simple and obvious concept, I think it’s really effective, and fits very well with the shop windows.

The Apifera window installation for Selfridges Store

The next brilliant example I came across was created by Matthew Plummer Fernandez for Selfridges London . His idea was centred around the idea of shops being plants, shoppers being bees and that the shop windows act as flowers to attract us. Taking inspiration from the science of attraction, he responded with complex fractional geometry to lure in customers. To read more about the technical side of this design you can read more here -

Another reason I found Matthews work so relevant is because to create his design he had to create the form out of paper first, creating 169 segments, folding and finding a way of joining them altogether.

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